The seven determinants are convenience, security, trust, service support, flexible transaction, personalized attention, price promotions are having significant influence on consumers online grocery buying behavior. Descriptive statistical tools (Mean, Standard Deviations and cross tabulations), exploratory factor analysis and inferential statistical techniques such as Chi-square analysis, Correlation, multiple Regression were applied to test the formulated hypotheses from conceptual framework. Even though each unique sample can only be bought once, the good news is that the shipping will cost you nothing at all. After that, go to the Sampling Preferences tab to join the program. The data analysis and results were based on 183 usable questionnaires duly filled up by the online retail grocery consumers who actively participated in marketing survey. You don’t need Amazon Prime for your enrollment, but you can use AMZ Prime free trial for additional benefits, such as 2-day delivery and more. Convenience sampling techniques was used to collect primary data from online grocery consumers who were happened to be the employees, who are aware, use and purchase grocery products from online grocery stores, working in seven software companies by administering a structured non-disguised questionnaire to online grocery consumers. Under Screened was defined as not having Pap smear screening in the past 3 years for those aged 2535, while it was defined as not having Pap smear screening in the past 5 years for those aged 45. To meet the objectives of the study, semi structured formal interviews were conducted with online grocery consumers, who are aware and purchase grocery products from online stores in and around Bangalore City in Karnataka. Response rate of HPV self-sampling and preference for HPV self-sampling by cervical cancer screening behaviour of participants. The purpose of these paper is to identify the attributes of online grocery shopping which has been the motivational factors of customers buying groceries online.
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